An Ultimate Guide to Instagram Stories
FEBUARY 27, 2021
Snapchat was the first app to launch the trend of automatically self-deleting content over time. But Instagram rightly wants to take advantage of this opportunity, which has become one of the most popular trends in social media.
On August 2, 2016, Instagram rivaled Snapchat by bringing the Stories to feature to the platform. Many new functions and features have been added and continue to be added to Instagram Stories to make users even happier since the first release date. Companies and brands already have news about all that is going on. This is exactly why they want to take advantage of Instagram Stories as much as possible.
What is Instagram Stories?
Instagram Stories; It is the version of Instagram, a photo and video sharing site, that automatically deletes the content after a while. In Instagram Stories, users have the opportunity to share their photos and videos like a slideshow. The shared content is automatically deleted from the platform after 24 hours.
Instagram Stories are separate from users’ main Instagram accounts and are designed to share content that is a rougher draft in a more real-time way. Stories further expand the filter options that already exist on Instagram. There are various filter options in Instagram Stories, such as adding text, drawing, and adding stickers to help you go beyond the limits of your creativity.
When Instagram Stories was first announced, Instagram made the following statement: “For all time, Instagram was a social media platform where you could share the moments you want to remember forever. Now, thanks to Instagram Stories, you have a place where you can share all your moments and memories that are happening, apart from the highlights of your life. ” Instagram Stories rival Snapchat directly, with their content that self-deletes after 24 hours and is not included in your main Instagram profile.
One of the most important factors that set Instagram Stories apart from competitor Snapchat is discoverability. It is so simple to discover the stories shared by the accounts you follow in the application… It is also very easy to discover new accounts that you want to follow thanks to the existing search tools.
In fact, Instagram streams stories to your feed according to a specific algorithm to make your interaction with the best accounts you follow even easier. Instagram’s algorithm; It decides which stories should be included in a user’s mainstream, using the data it collects about the content interacting on both Instagram and Facebook.
In addition to all these, Instagram Stories are also included in the “discover” tab, making it much easier for users to discover new stories.
Why should you use Instagram Stories for brand development?
Although the Stories feature was only launched in August 2016, it has already made a very positive and effective impression on Instagrammers. In just 6 months, the number of daily active users of Instagram Stories reached 150 million. It took 6 years for Snapchat to reach this same number of users.
Also, people don’t just use Instagram Stories to connect with their friends. One-third of the most-viewed stories on the platform come from brands and companies.
Moreover, the interaction rates in Instagram Stories are quite impressive. While every 5 stories receive a private message from a viewer, 70 percent of the stories are watched with a clear voice. This is a very different statistic from Facebook, where silent video watching is extremely common.
Of course, a big reason for these impressive statistics seen on the Stories platform is that it belongs to Instagram, which has already become extremely popular. On Instagram, approximately 600 million users share an average of 95 million photos and videos every day and send 4.2 billion likes to the content.
Whether you’re trying to choose between Snapchat and Instagram Stories; Whether you want to add a new one to your social media accounts, considering that almost 50 percent of all brands using Instagram have Instagram Stories and more and more brands will be coming to this platform in the future, why should you expect more to start using Stories?
If you’re a newbie and do not have much following, then your content won’t get any impressive result. Buying Instagram Followers is the best way in this case.
How to use Instagram Stories?
Just like Snapchat, Instagram Stories isn’t completely intuitive to use. However, the most basic features of the platform are very user-friendly.
Where can I subscribe to Instagram Stories?
This is the best news. If you have an existing Instagram account, you are already automatically a member of Instagram Stories. There is no need for another step. So all you have to do is have an Instagram account.
What should I do to share an Instagram Story?
From the Instagram home page (the page where your streaming is located), either click the camera button in the upper left corner of the screen or swipe to the right. When you do one of this action, you will have access to the Instagram Stories camera function. Now you will come across several options: “Life”, “Normal”, “Boomerang” and “Hands-Free”. You can turn your camera’s flash off or on on the same screen, and if you wish, you can choose between the back or front camera of your mobile phone.
When you take a photo or video, you can use any of the editing and filtering options available in Instagram Stories. For example, adding text, drawing, adding the paste. So you can add more creativity and vitality to your content.
If you are not satisfied with the content you have prepared, point and hold the filters you added and move them to the trash can that will appear at the bottom of the screen, so you can remove these unwanted filters. You can also delete your content completely by clicking the cross in the upper left corner. If you want to save the content you have created, you can click the “save” button by clicking the down arrow to the horizontal line in the lower-left corner of the screen.